1122nd of the month ， vivo X90 series officially released，Includes vivo X90 、 Three models of vivo X90 Pro and vivo X90 Pro+。As the beginning of the new decade of the vivo X series， vivo X90 seriesThe pinnacle of image performance，It is also a model of design。not only in performance、system、Fully upgraded audio and video effects；With the comprehensively improved dual-core computing power、Self-developed imaging algorithms and industry-leading optical devices，Bring an image experience beyond imagination；With existing heritage、Unique product design language，Establishing the aesthetic order of the X-Series。Do it above the flagship，Better than the flagship。
The vivo X90 series released this time includes the vivo X90 、 Three models of vivo X90 Pro and vivo X90 Pro+，Possesses many original and self-developed technologies and functions。Such as MediaTek's next-generation flagship platform Dimensity 9200、Self-developed chip V2、BOE Super Retina Eye Protection Screen and Samsung 2K E6 Super Sensing Eye Protection Screen、IMX758 sensor、VCS IMX866 sensor and other leading configurations，China Red、original black、ice blue、Four fashion colors in black。 vivo X90 will be officially launched on November 30， vivo X90 Pro and vivo X90 Pro+ will be officially launched on December 6。
"The X of the X series stands for Xtreme extreme，The vivo X series is born for the extreme，its way forward，just reach the top，then over the top。The vivo X series is to be the industry's all-round peak flagship。Huang Tao, vice president of vivo products, attended the press conference and delivered a speech。"The goal of vivo X90 Pro+ is to be the all-round true flagship in the current market.。"Zhao Dian, product manager of vivo, said when introducing the X90 Pro+。It is understood，Since vivo's official announcement，With a number of leading technologies, the X90 series，Received high expectations and evaluations from mainstream media。
Top-equipped full-focus Zeiss four-camera，The sword refers to the annual Xeon image flagship
ten years，The vivo X series continues to explore，Treat images as long race tracks，And spare no effort to invest in research and development，Bringing a number of industry-leading technological breakthroughs and significant improvements in user experience。The outstanding performance of the vivo X series has won the praise of "Mobile Imaging Flagship"。
The vivo X90 series breaks through itself again in terms of images，Brought from the lens module、photosensitive element、Full link upgrade from chip optimization to self-developed algorithm。Among them, the vivo X90 Pro+ relies on the full-focus Zeiss four-camera to create a "flagship-above，"Better than the flagship" king combination。Zhao Dian, product manager of vivo, said， Vivo X90 Pro+ is not only the main camera for most users，More to be a backup camera for professional photographers。
On vivo X90 Pro and vivo X90 Pro+，Vivo builds Zeiss one-inch T* main camera based on IMX989，Let mobile phone images break through the threshold of professional cameras。Set the aperture to f/1.75，With ultra-low dispersion and high-transparency glass lens，The amount of incoming light is 24% higher than that of the public version IMX989。
In order to obtain a clearer picture， The upgraded Zeiss T* coating comes standard with all lenses of the vivo X90 series，New introduction of "ALC sub-wavelength biomimetic structure coating"，Combination with SWC ultra-low reflection coating，Eliminates flare and ghosting more effectively。Ultra-low distortion ultra-wide-angle camera with Zeiss miniature blur，Presents an interesting tilt-shift photography effect。
With wider aperture、Higher standard lens material、More precise coating process，Making the Zeiss one-inch T* main camera a veritable "one-inch king"。
Vivo X90 equipped with VCS IMX866 super outsole main camera，Using self-developed VCS bionic spectrum technology。Because the color filter spectrum of ordinary image sensors is quite different from that of human eyes，Degradation of image quality will result during processing。Self-developed VCS bionic spectrum technology improves color filter，Let the raw information received by the sensor keep approaching the human eye，For better noise performance and color reproduction，Pre-optimized optical signal。This technology is expected to become the next evolutionary point of the mobile imaging industry，Let the spectral response of CMOS enter the era of improving the "incoming light quality" from the era of increasing "incoming light quantity"。
In pursuit of more professional portrait performance， Vivo X90 Pro+ launched the "Zeiss Dual Focal Portrait Lens"。Among them, the 50mm fixed-focus master camera adopts the global origin、Deeply customized IMX758 sensor，with large aperture、super high pixel、Features of super large light input，portrait-like colors、Skin texture is more delicate。90The mm telephoto portrait lens is good at creating a sense of space compression and out-of-focus blur，Especially suitable for humanistic street photography，Give users a broader creative space，Keep the photographer at a natural distance from the subject，Create the perfect portrait of vivo X90 Pro+。
With Zeiss Super Resolution Algorithm，Vivo lets X90 Pro+ break through the shackles of zoom，Significantly improve the signal-to-noise ratio and telephoto resolution of 5-10x zoom images。In order to achieve a better telephoto shooting experience，Vivo has also developed high-magnification zoom intelligent anti-shake technology，Make the framing smoother，more stable shooting。Let consumers easily experience the professional zoom function，Make the beauty in the distance close at hand，Whether it is the beautiful mood of the moonlight，Or the magnificent scenery of mountains and lakes，No need for "long guns, short guns" like lenses，Instantly freeze frame with X90 Pro+。
Both independent research and development and joint research and development，Open up a new track for moving images
The development of computational photography technology continues to open up new tracks for moving images。vivo through independent research and development and joint research and development with Zeiss，Provide more advanced computing power and imaging algorithm support for the vivo X90 series。
Vivo has restructured and upgraded the hardware of the self-developed chip V2，Starting from the underlying technology，Rebuild the on-chip memory unit、AI computing unit and image processing unit three major sections。Brings more computational photography-based video capture capabilities to the vivo X90 series，Including 4K super-sensing "night vision device" and brilliant night scene video, Helping the X90 series win the "Night God" in the mobile phone industry。
also，Self-developed chip V2 adds super HDR function，Even under complex light sources and ultra-backlit scenes，It can also truly restore what the human eye sees，Calmly present a rich picture layering。Simultaneously，Zeiss 1-inch T* main camera with vivo sky night view system，Bring incredible super experience of "Handheld Star Photography" - users don't need a tripod，Just hold it for a few seconds，You can take clear and bright pictures of the starry sky。
In addition to the self-developed chip V2， The vivo X90 series also brings a richer computational photography experience through self-developed algorithms and algorithms jointly developed by Zeiss。
To solve the shutter lag problem，Bridging the gap between mobile phone photography and professional cameras，Vivo has developed a "zero-latency" capture and a new generation of motion detection algorithms。Speed up sensor start-up by optimizing image processing workflow，Shutter lag can be as low as 30ms，Reach the standard of professional camera。
The vivo X90 series adds the "Zeiss Flare Portrait" style based on the previous Zeiss lens package，Optimized backlighting algorithm，More simulated Zeiss classic cinema lens，Let the halo also become vivid，Restore the overall atmosphere and tone，High-end。
also，Vivo also brings a professional-level imaging experience。 vivo X90 Pro+ supports 14bit SuperRaw、Video Log mode function，Provides professional photographers with footage quality with more room for post-processing。at the same time， vivoX90 Pro+ also supports Dolby Vision HDR video shooting，Meet the shooting needs of multiple scenes。on the basis of， Vivo X90 Pro+ can also realize the full ecological and complete experience of Dolby Vision video，Bring the full workflow of Dolby Vision from shooting to display to editing，Create realistic and vivid HDR video images with a mobile phone。
Full-link imaging technology matrix from optical photography to computational photography，Vivo strives to achieve shoulder-to-shoulder professional imaging equipment、Shoulder to shoulder professional photography team、Imaging capabilities comparable to professional post-processing；Vivo Zeiss joint imaging system、Upgrade of self-developed algorithm and self-developed chip and other software and hardware systems，Greatly improved color、tone、Quality performance，Allowing users to shoot scenery、portrait，or while recording video，can feel full、fresh、warm、surging life force。
strong alliance，Create the "King of Dimensity 9200"
Vivo has always insisted on creating a "strong alliance" industrial ecology with supply chain partners，Through continuous joint research and development、Joint tuning to create deep customization、More competitive components and complete machine products。The Dimensity 9200 flagship platform for the vivo X90 series，Zhao Dian, product manager of vivo, said at the press conference that the two parties have cooperated sincerely、Go deep into the bottom layer to carry out joint research and development and exclusive adjustment results。"vivo thinks，Origination is not an advantage，but a responsibility，It is the chip that brings the user experience full score in the first time。" Zhao Dianru said。
To fulfill the responsibilities initiated by the industry，Vivo did not choose a simple "bringing doctrine"，Instead, change the chip design according to user needs、Adjust chip performance，really deep down。vivo involved in the research and development of Dimensity 9200 flagship platform in the early stage，Through 20 months of close cooperation between the two parties，Bring to MCQ Multi-Circular Queue、Honor of Kings Adaptive Quality Mode、Chip eye protection、APU framework fusion and AI airport mode as the core of 5 joint research and development and adjustment of heavy functions。
also，Dual-core Boost e-sports experience based on dual-core synergy technology，has "stable、Province、"cold" feature。High computing power brought by dual-core combination、Low energy performance，Combined with the ultra-wide-area ice sheet cooling system equipped with the X90 series，Continue to provide a cool and warm feeling and a long-term stable frame experience。
Under the joint research and development and exclusive adjustment of MediaTek and vivo，The Dimensity 9200 has a lab score of 1.28 million，The GPU running score reached 570,000，The overall energy consumption is more than 25% lower than that of Dimensity 9000。With the joint efforts of both parties，"King of Dimensity 9200" is coming soon。
Top hardware creates the gold standard，Three-level eye protection achieves the light of national screen
a good screen，Not just top-level parameters。Facing longer and longer usage time，The eye protection ability of the screen has become one of the most important indicators for users。to this，The vivo technical team revolves around "seeing、see clearly、comfortable to watch”，Closer cooperation with supply chain companies and third-party organizations。
Vivo launched a new generation of super retina eye protection screen launched by BOE，Using a new generation of Q9 light-emitting devices and blue diamond arrangement，Local peak brightness up to 1300nit，The resolution reaches 452ppi，Balance clarity and power consumption，Up to 2160Hz PWM high-frequency dimming frequency can greatly reduce visual fatigue at night。vivo believes，Such top-level hardware quality will become the gold standard for mobile phone screens in 2023。
In order to solve the problem of "comfortable viewing"，vivo designed the software、hardware、Chip three-level eye protection program。software，Vivo established a visual health laboratory，Propose a new brightness and color temperature control strategy，Say goodbye to "secondary yellow"；In terms of hardware, there is 2160Hz PWM high-frequency dimming to protect the eyes；Chip，Jointly developed an intelligent blue light reduction algorithm with Dimensity 9200，Reduce screen blue light frame by frame，Correct color cast。
The three-level eye protection mechanism of the X90 series has passed the five eye protection certifications of the international authority SGS and the certification of the China National Institute of Standardization，It also achieved the honor of the National Screen Light。
Vivo X90 Pro+ is the world's first Samsung 2K E6 super-sensing eye protection screen，Using a new generation of E6 luminescent materials，Local peak brightness up to 1800nit，Supports XDR and Dolby Vision。Vivo helps optimize touch delay through self-developed V-sync technology。
On the basis of the screen "dual origin"， All vivo X90 screens also support Zeiss natural color display，Accurate restoration of natural colors can be achieved from the front end of the shooting to the back end of the display。Through the joint research and development of self-developed technology and upstream and downstream enterprises，Vivo has realized the display effect of the flagship screen as "above the flagship".，Better than a flagship”。
The comprehensive upgrade of material technology leads the new trend of flagship design
aesthetically，vivo also adheres to the ultimate exploration，The X90 series brings flagship design to a new realm and height。 The exterior design of the vivo X90 series adopts the "rebirth of the rising sun"，The image of "beautiful beyond the sky"，Bring refreshing artistic aesthetic enjoyment。
The "ribbon cloud steps" resembling the skyline are created by photolithography；Refactoring Designs Using the Golden Ratio，Divide the holding area and shooting area；Then use the integrated "big eyes" to arrange multiple cameras in sequence according to the zoom logic，Let the zoom switch without feeling，smoother。The shooting area adopts professional camera layout，With surgical grade Halo stainless steel ring，Giving the fuselage even under extreme conditions、The lens provides all-round protection。
back cover，The vivo X90 series brings two completely different feel，Achieve industry-level process innovation with the smoothness of "ribbon cloud steps" and the flexibility of "lychee plain leather"。The natural waxy feel of leather is warm and soft，Not only environmentally friendly，Also resistant to dirt、Aging resistance。
Color matching， The vivo X90 series offers warm and mellow Chinese red、Back to basics, original black、Elegant and cold ice blue and bright and restrained black，At the same time, it provides two different materials of lychee grain plain leather and fluorite AG，Meet the differentiated aesthetic needs of users with different preferences。
Experience intergenerational upgrade should have everything，should be stronger
More than leading the upgrade of imaging technology and flagship performance， The vivo X90 series is fast charging and battery life、System Optimization、All-round configuration such as wireless lossless Hi-Fi not only achieves "fullness"，Become the current industry ceiling。
The vivo X90 series brings a more powerful fast charging and battery life experience。X90、The battery capacity of X90 Pro and X90 Pro+ is equivalent to 4810mAh、Equivalent 4870mAh and Equivalent 4700mAh。Among them X90、X90 Pro uses dual-cell 120W wired flash charging，8Charge to 50% in minutes。X90 Pro and X90 Pro+ support 50W wireless flash charging。
Heat dissipation，The entire vivo X90 series is adapted to the ultra-wide-area ice field cooling system。To assist in the cooling of advanced computational photography systems，The VC vapor chamber area of X90 Pro+ has reached an unprecedented 8900mm2，Cool down the whole scene for the camera module，Stronger cooling capacity。
The blessing of the new OriginOS 3，It brings lighter weight to the X90 series、Intuitive user experience。Coupled with the intelligent computing center to fully release the performance of the platform，Bring "super easy to use" experience。Innovative features include flexible、Efficient and natural new small windows，and focus mode、Smart Sidebar、Upgraded functions such as screen reading。Bring more power and stability to users、Exquisite and easy to use、handy experience。
User Feedback for the 10th Anniversary of the X-Series， Vivo X90 Pro+ introduces wireless lossless Hi-Fi function，On the one hand, it evokes the old users' memories of the features and functions of the early X series products.，Demonstrates vivo's lossless audio transmission、Deep technology accumulation in ultra-wideband sound unit and computational acoustics。
Vivo's True Hi-Fi Wireless Headphones TWS 3 Series and X90 Series Released Together。As vivo's ten-year contribution to Hi-Fi technology，The vivo TWS 3 series is the industry's first full-link wireless true Hi-Fi headset，Possess the strength to redefine the flagship of acoustics。And in terms of noise reduction，The overall noise reduction performance of the vivo TWS 3 series has been doubled compared to before，You can make the world quiet with strength。Not only that，The vivo TWS 3 series also supports 360° surround audio，Can bring users an immersive listening experience。In terms of price，Vivo TWS 3 only sells for 499 yuan，vivo TWS 3 Pro is only 999 yuan，Quite cost-effective。
Appearing in Qatar World Cup Video Contest kicked off
2022 FIFA Qatar World CupTMThe battle is raging，The vivo X90 series is the official global mobile phone for the event，Already made its peak debut at the opening scene of the World Cup in Qatar。Vivo X90 series will be used by FIFA tournament organizing committee、Qatar World Cup Organizing Committee、Official media broadcast team、Competition volunteers and the official photography team brought professional、powerful、Reliable event work support，Crowning every memorable moment on and off the field。
domestic，With the release of the X90 series，2023The 2020 vivo image plus mobile phone photography competition is also officially launched，Vivo will bring more convenient and powerful humanistic creation capabilities with the peak imaging technology。Portraits are set up for this competition、6 submission units such as scenery，This year also added the "Best Work of the Year"、"Zeiss Professional Portrait Award" and "X90 Peak Image Award"，Encourage more creators to experience the joy of creation with vivo's top flagship。
2023 The Vivo Video Plus Mobile Photography Contest starts on the day the vivo X90 series is released，Call for entries will close on May 8, 2023。vivo looks forward to meeting every vivo user，Looking forward to seeing more people on the community、Humanities、Technology、Observation and thinking of life。
The domestic price of the vivo X90 series was announced at this press conference，Among them, vivo X90 8GB+128GB version、8GB+256GB version、12GB+256GB version and 12GB+512GB version are priced at 3699 yuan respectively、3999Yuan、4499Yuan and 4999 yuan。 vivo X90 Pro 8GB+256GB version、12GB+256GB version and 12GB+512GB version are priced at 4999 yuan respectively、5499Yuan and 5999 yuan。 vivo X90 Pro+ 12GB+256GB version and 12GB+512GB version are priced at 6499 yuan and 6999 yuan respectively。
On sale time， vivo X90 will start pre-sale on November 22，11Officially launched on March 30。 Vivo X90Pro will start pre-sale on November 22，12Officially launched on June 6。 vivo X90 Pro+ will start pre-sale on November 28，12Officially launched on June 6。
*The above prices are in CNY
