20222 July ，Huawei officially released its exclusive image brand Huawei Image XMAGE 。As one of the core connotations of Huawei's imaging brand， Huawei Imaging XMAGE covers the ultimate technological innovation and excellent shooting experience。 Technological innovation under Huawei Imaging XMAGE，Mainly around the optical system、imaging technology、Three branches of image processing，From these three dimensions, Huawei has built an industrial technical specification for future computational photography，It can be said that it is the brand with the core mobile imaging technology system in the industry。
Huawei Imaging XMAGE：Brand is the qualitative change of technology accumulation
Huawei's in-depth insights into consumer needs，Targeted investment in technological innovation，Continue to break the consumer's imagination of the shooting experience。
2016year，Huawei releases HUAWEI P9 series，Equipped with a rear 12 million black and white pixel + 12 million color pixel dual camera，Become one of the first manufacturers to use a rear dual-camera system。
2017year，HUAWEI Mate10 series equipped with the world's first AI chip Kirin 970 debuts AI photography function，Since then, AI photography has become a mobile imaging capability that domestic and foreign counterparts have followed up.。
2018year，The "Super Night Scene" feature on the HUAWEI P20 series, which is highly praised by consumers，Greatly improves the user's shooting experience at night and in low light environments。
2019year，HUAWEI P30 series main camera is equipped with 1/1.7-inch type RYYB super-sensitive sensor，Further improve the light input efficiency;Simultaneously，5x optical zoom with periscope telephoto lens、50Digital zoom，Let the beauty in the distance be close at hand。
2020year，The XD Fusion image engine brought by the HUAWEI P40 series officially introduces the concept of computational photography，and bring full time、Full focal length ultra-clear image。
2021year，HUAWEI P50 series brings the concept of "computational optics" across the era，Hyperspectral imaging unit can discover magical worlds beyond visible light。
Huawei Imaging XMAGE：Ultimate technological innovation
Continuous exploration and innovation in the field of mobile imaging，Accumulated abundant imaging technology assets for Huawei。The new brand Huawei Imaging XMAGE，Not only bring a better video experience to global consumers，It also lays a solid foundation for the systematic construction of imaging technology capabilities。
Huawei Imaging's strategic investment，Mainly around technological innovation、Shooting experience、Three dimensions of video culture。The technological innovation and shooting experience innovation represented by Huawei Imaging XMAGE，Mainly around the optical system、imaging technology、Image processing and other fields。
in optical system，Huawei Imaging uses a multi-camera system，Brings 1+1>2 image capability improvement，Multiple cameras can capture multiple frames of raw images with high data volume，Including the combination of the main camera and the telephoto lens，Combination of main camera and ultra-wide-angle lens, etc.，For example, on the Huawei P50 series，The super main camera unit and the super zoom unit form a new dual image unit，Systematically integrate multiple lenses，Let thin and light mobile phones also release powerful image strength。
In terms of selection of wide-angle lenses，Ordinary wide-angle lenses generally produce more serious distortion，Affect the final image look and feel，Huawei's solution is to replace the wide-angle lens with a free-form lens，It enables individual control of light in different fields of view，angle of incidence of light、intensity of light、deflection of light，And the optical path difference can be effectively controlled on the free-form lens，to suppress distortion，Bring better wide-angle shots。
The innovation of the telephoto lens is a very commendable point for Huawei Imaging，The periscope telephoto lens solves the problem that the mobile phone zoom is not far enough，Pain points that are not clear enough。The Huawei P50 series is equipped with a 64-megapixel periscope telephoto lens，Able to support 3.5X optical zoom and 100X digital zoom。Simultaneously，The blessing of computational optics enables 3.5x optical zoom to achieve imaging effects no less than 10x physical optical zoom，The distant scenery can also be easily captured。
In terms of image processing capabilities，Huawei Imaging has excellent AI photography capabilities，and blended with real-time HDR，Break the shackles of the video creation environment，Realistically reproduce colors in nature with XD Fusion Pro。
2017 year，Huawei debuts AI photography，Since then, AI photography has become a standard mobile image that has been followed up by domestic and foreign counterparts.，And Huawei's AI photography capabilities have also been continuously upgraded and updated.，Until the Huawei P50 series became the masterpiece of AI photography technology，The various photography functions it brings are also well received by users.。The blessing of real-time HDR fusion technology，during video shooting，Double the frame rate of the image sensor Sensor，and achieve a more balanced exposure at the same time，Output multi-frame fusion picture，Make the picture appear continuously，Let users have a better experience when shooting videos。
also，New and upgraded XD Fusion Pro technology，Introduced super filter system、Primary Color Engine and Ultra Dynamic Range Technology，Let the details of the photo shoot、Color and dynamic range have been improved across the board。
also，Huawei Imaging's imaging technology is just as good，The Huawei P30 series has revolutionized the RGGB pixel arrangement used in traditional CMOS to replace the RYYB array，Greatly improve the light input efficiency at the pixel level。Huawei P40 series is based on the blessing of a number of top sensors，Photography skills have been significantly improved。
Simultaneously，There is also full pixel octa-core focusing function，This feature was also carried on the later Huawei P50 series.，Can improve the photosensitive ability in an all-round way、Focus speed and accuracy。The Huawei P50 series is also equipped with a multispectral sensor，Insights into light propagation laws thanks to a 10-channel multispectral sensor，Simulates how the human eye sees light，Improves the resolution of the ambient spectrum，Therefore, the color and resolution of the image are also more accurate.、reality。
as an innovation leader，Huawei's success can never be replicated，Especially in the field of mobile imaging，Huawei Imaging has always been at the forefront of the industry。The release of Huawei Imaging XMAGE，Not only reshapes and defines moving image technology and cultural brand standards，Changed the rules of the industry，And it means that Chinese head mobile phone manufacturers no longer rely on cooperation with international camera giants in the field of mobile imaging.，Instead, it relies on an independent mobile imaging technology system，It can provide users with a higher quality and richer shooting experience。
Huawei Imaging XMAGE：Leading technology brings the ultimate shooting experience
Huawei Imaging's efforts in technological innovation，On the one hand, in order to continue to explore inward，Find your own endogenous development momentum，On the other hand, it is also to bring convenience to consumers，One-shot shooting experience。
Primary color engine allows users to achieve "what you see is what you get";Hyperspectral imagery can capture magical worlds beyond visible light;Computational Optical Attenuation Aberrations，Record clear and sharp images;Night scene mode allows users to gain more freedom and inspiration in the dimension of creation time;Macro mode allows users to easily record flowers and trees、The subtlety of tiny worlds such as fish, insects and birds;Telephoto shooting allows users to see the moon 380,000 kilometers away，Get images you have never seen before... Huawei Imaging has slowly formed a unique experience and reputation，"Super Night View"、"Primary Color Image"、"Moon Mode"、"Mobile Movies" etc. have been widely recognized in the minds of consumers。
Huawei New Image NEXT IMAGE ：A future image culture that belongs to everyone
Huawei's new image NEXT IMAGE, which started in 2017, is another cornerstone of Huawei's imaging strategy。Via New Image Contest、New Image Community、New Video Exhibition、new image school，Huawei has built a brand-new video and cultural exchange platform for consumers。
The 2022 New Image Contest, which will be officially launched on August 1, will feature young、warmth、vitality、positive、Advanced themed，Encourage more people to use mobile phones to devote themselves to video creation，Find、Express、Share the beauty around you。
The ultimate experience of mobile phone photography is a general demand of consumers，The official release of the new brand Huawei Imaging XMAGE，It marks Huawei's confidence and investment in the field of mobile imaging，and a promise to consumers around the world。Huawei Imaging in its own category，will continue to innovate through technology，Promote the development and progress of the mobile imaging industry。
