Honor officially released a new generation of flagship Honor Magic4 series at MWC Barcelona，This series of new products will be launched simultaneously in many countries around the world。
This global press conference is a major move after Honor's independence，It marks that the Honor Magic series will fully enter the overseas market，Helping brands achieve stability in the high-end market。 Simultaneously，This also marks that Glory has fully accelerated its globalization journey，A major step towards realizing the vision of an iconic global technology brand。
As Honor's annual high-end flagship，Honor Magic4 series equipped with a new generation of Snapdragon 8 mobile platform、Fully upgraded multi-camera fusion computational photography system、For the first time, the mobile phone screen supports both LTPO technology and high-frequency PWM dimming technology，And the industry's first smart privacy call function，In-depth interpretation of its”Extreme technology”high-end product image。 At this global conference，The first Honor Magic4、Honor Magic4 Pro two products，bring porcelain blue、cash flow、bright black、glaze white、Burning Orange Five Colors，Price from 899 euros。
Except for the Honor Magic 4 series，Honor Earbuds, Flagship Headphones of the Year 3 Pro also made a surprise appearance，Bringing three world premiere technologies，It is the world's first coaxial dual unit with ultra-large amplitude moving coil and ceramic tweeter、The world's first TWS headset that supports temperature measurement and the world's first 5C fast charging technology。
also，It also supports scene-based intelligent noise reduction in noise reduction，The maximum noise reduction depth can reach 46dB，Bringing users an annual surprise with technological innovation and comprehensive experience。 Honor Earbuds 3 The Pro is priced at 199 euros worldwide。
The Honor Watch GS 3, which was first unveiled in China, was also released globally，It is expected to be released globally in the first half of the year，Fluorocarbon strap version is priced at 229 euros worldwide，Nappa top layer calfskin for 249 euros worldwide。
Zhao Ming, CEO of Honor Terminal Co., Ltd., said at the press conference："The future of smart terminals will be more personal，Understand user needs，Focus on user experience，Really "know you"，This is Glory's future strategy。 Looking ahead to 2022，I want to show you the Honor Magic4 series full of innovation and Magic，It represents our technological idealism and the spirit of "HONOR CAN DO"，Honor will be committed to meaningful technology research and development，Bring a better experience to consumers around the world。 ”
Continue to write the legend of Almighty Technology's flagship Magic series, another great leap in the ultimate innovative technology concept
The Honor Magic series has always been synonymous with "extreme technology"，All the products of the past dynasties show the glory and the deep thinking of paying tribute to the industry's top technical standards，It also always leads the development direction of terminal equipment with the goal of technological innovation。 2021year，Honor Magic 3 series from images、performance、design、AI、communication、Six dimensions of privacy and security are deeply polished，Bring a comprehensive and extraordinary experience，is glory”Technological Idealism”A major breakthrough on the road。
especially in video，Honor Magic3 series is equipped with Honor Image Engine, Honor's first computational photography platform，Open a new chapter in fusion computational photography。 2022beginning of the year，Honor Magic family joins new category members，Bringing the first folding screen Honor Magic V series，in form、Revolutionary breakthroughs in performance and interaction，in everyone's opinion”too difficult，can't do it”when，The Honor Magic V series proves”HONOR CAN DO”。
Adopt self-developed ultra-thin suspension hinge、First release of Magic UI6.0 smart operating system、Equipped with a new generation of Snapdragon 8 mobile platform，Really make the folding screen mobile phone”one in place”，Leading the folding screen into the era of the main machine。
Honor Magic4 series released this time，Going a step further in technological innovation and high-end experience，Deeply adhering to the ultimate productism concept of glory two-wheel drive，Continuous technological breakthroughs bring more innovative technologies in the industry，At the same time, we deeply understand the needs of high-end consumers，Bring better experience to high-end groups，Once again verified with product force”HONOR CAN DO”。
The Honor Magic4 series continues the classic of the previous generation in appearance.”Eye of the Muse”design language，Shows the noble and extraordinary sense of the family of the Honor Magic series，Possess porcelain blue、cash flow、bright black、glaze white、Burning Orange Five Colors。 The first launch is equipped with LTPO screen + 1920Hz PWM high frequency dimming technology，more power saving、On a smoother basis, it has a more eye-friendly product experience。
performance，All products are equipped with a new generation of Qualcomm Snapdragon 8 mobile platform，Under the blessing of the three major Turbo technologies，Implemented platform-level refactoring and system-level tuning，perception in the scene、Smart scheduling、Comprehensive advanced in anti-aging and memory management，Achieving a better experience with the same wafer。 From hardware king to soft and hard collaboration，The Honor Magic series once again defines the new law of the video world。
Based on the user's photographing habits during the recording process，Honor Magic4 series integrates photography technology through AI imaging technology and multi-main camera，provide brand new”Recording Chinese and American shoots”Features，Further perfect integration of videography and photography，Provides better photo imaging while shooting video，One button press the shutter，Treasure twice as beautiful，Don't miss every moment of the good life。
2022The high-end mobile phone market once again ushered in an important window break period，Chinese mobile phone companies are in the new round of high-end journey，Must meet the core security demands and precise differentiated experience of high-end users。 in this process，Privacy security has become the only way and an important test in the process of high-end Chinese TOP mobile phone brands。
To protect users' information security，Honor Magic4 Pro is equipped with the industry's first smart privacy call protection function，Resolves call sound leaks common to many smartphones。 Utilize innovative audio technology and unique audio channel design，Greatly reduce the number of users in public places such as elevators、Leaked sound when making and receiving calls in a relatively quiet space in a taxi。 Greatly improve call privacy，Realize all-round、Better privacy security system。
Speaking with product experience, glory has become a key variable in reconstructing the high-end market structure
past two years，The mobile phone industry is buzzing，High-end absence，Many manufacturers have shouted slogans to enter the high-end market。 However, market data shows that the high-end market will not relax standards because of "absence"，For a period of time, the pattern of "one dominance" in the high-end market has intensified，It is difficult to break through the high-end domestic mobile phone，Competition is growing”Involution”。
Facing this circumstances，In the words of Honor CEO Zhao Ming，The main factors restricting domestic manufacturers from hitting the high end are product experience and technological innovation.。
Under such judgment，Since September 2021, Zhao Ming has repeatedly stated in public，Honor will stop focusing on short-term market share，Instead, focus more on technology research and development and product experience optimization，Adhere to continuous innovation of system capabilities，Committed to building the ability and strength to compete with the world's top brands，And the final market share is the bonus value of these efforts.。
Honor's market performance intuitively proves，High-end market glory is becoming the biggest variable。 With the strong boost of Honor Magic3 series and Honor's first folding screen Honor Magic V series，2021In the fourth quarter of this year, Honor once again stood at the top of the domestic mobile phone brand with its excellent product strength。 The analyst report of the authoritative consulting agency Counterpoint shows that，2021the fourth quarter of the year，Honor's Chinese market shipment ranking rose to second for the first time after independence，Android camp first，second only to apple，And continue to maintain strong momentum in 2022，hit an all-time high。
Excellent market performance shows the strong vitality brought by Honor Technology's R&D capabilities。 From hitting the high-end to standing firmly at the high-end and then to standing on the tide，Glory takes a year and a half、The three flagship products handed over a perfect answer to the high-end brand。
More importantly，With the successful launch of three high-end flagship products，a consumer-oriented、The global iconic technology brand image based on independent research and development is more vivid，Independent and strong brand temperament is becoming more prominent。
can be seen，The strength of Glory's success in standing at the high end is accumulated over and over again.”HONOR CAN DO”。 Honor can create products that exceed consumer expectations，This comes from the user demand orientation of the two-wheel concept，Always take the responsibility to solve the pain points of consumers、Insist on making useful innovations，Comes up with one killer app after another。
Glory achieves technological innovation that pioneers the industry，This is the continuous deepening of systematic innovation capabilities，Created the dominance of Honor in the high-end market。 Glory can continue to break through its own limits and continue to create leading innovative products，It's an endless self-challenge journey for tech idealists，Adhere to the spirit of the stupid bird, down-to-earth scientific research，Continue to attack the strongest in the industry。
Glory continues to increase its global layout and accelerates to become a global iconic technology brand
Mobile World Congress is where legends are written，Every event attracts the attention of the world，It also represents the highest level of technology in the world today。 This time, the Honor Magic4 series chose to launch at MWC，deep meaning，Not only sounded the horn of the glory of the global market counterattack，It will also become a new milestone in the history of Honor's high-end evolution.。
can be seen，Honor's advanced road from a domestic counterattack to a comprehensive counterattack in the global market is full of bumps，But step by step。 Start with the Honor Magic3 series，Glory has fully completed pipeline construction and industrial chain layout，The Honor Magic V series also helped the brand stand on the 10,000 yuan market for the first time，And so far the market popularity has not decreased, and it is difficult to find a machine。 so far，Honor already has a full product series layout、Full pipeline distribution、The strength of super first-tier manufacturers with full ecological coverage。
And for the global market，In addition to the powerful product performance of the Honor Magic4，Glory has also made adequate preparations。 one，Experience the foreshadowing of two flagship products，Honor, which has returned to the top of the domestic Android market, this MWC appearance represents Honor's determination to become the strongest voice of Chinese mobile phones，Have the confidence to compete with the world's top players。
Second，Under the two-wheel drive concept，Standing at the beginning of 2022，Honor's products are exported to more than 100 countries，Has more than 11,000 employees，There are also 6 R&D centers in countries and regions other than China，Two of them are located in France and Japan，More than 100 innovation laboratories，These will provide continuous innovation impetus for Glory to grow steadily in the global market。
third，Since last year, Honor has fully recovered with Qualcomm、Microsoft、Google、Samsung、MediaTek、Cooperation with the world's top industry chain partners such as Ziguang Zhanrui，open to、A strong belief in cooperation and innovation，Honor has an ecological layout to create a world-class product experience。
Not just the supply chain，Honor's overseas pipeline and retail system have also been fully restarted。 2021In October, the Honor 50 series has begun to resume the global market，In France、U.K.、Germany、Italy、Spain、Belarus、Saudi、Egypt、Simultaneous sale in 9 Iraqi countries。
Simultaneously，Honor's pipelines and retail systems in more than 40 countries around the world have also been preliminarily established.，with over 200 operators、Reseller established partnership，from MWC，Focus on the European market and radiate the global market，Honor will officially start the journey of globalization，2022year will be in france、Finland、Czech、Saudi、Malay、Key countries such as Mexico continue to break through。
For the glory of aspiring to become a global iconic technology brand，A new chapter in the story has just begun。 on the one hand，The Magic4 series further makes Honor's independent brand recognition clearer，”Extreme technology”The Magic series iterates in continuous evolution、self-transcendence，Gradually formed a high-end gene exclusive to Honor。
can be seen，Honor's high-end genes are innovative，Always driven by independent research and development, constantly breaking the limit;is warm，Every experience demonstrates the concept of consumer demand-oriented;is sustainable，The scientific and technological idealistic pursuit of Glory people will continue to drive Glory products to maintain market competitiveness and high reputation among users。 Continue to exceed consumers' imagination、Continue to lead the industry，The independence and growth of Glory will surely become a powerful force for the continuous improvement of Chinese high-end brands，Lead the industrial ecology to build the future-oriented core competitiveness of China's smart terminal industry。
Simultaneously，In the future, Honor will also adopt a high-quality development model with dual engines at home and abroad.，Continue to move forward to the brand vision of "creating a new smart world that belongs to everyone"。 The Honor Magic4 series will become a blockbuster masterpiece for Honor to conquer the world，Leading the premium smartphone market to new heights，It will also help Honor expand its territory in the global market。